EST. 2026 • CA PUBLIC CHARITY

Raise the Next Tide of Bayside Watermen.

We train Coronado youth in safe, sheltered bay alternative zones, preparing them for ocean lifeguarding and surf programs the second red-flag restrictions drop.

Join the Club Explore Tracks
BAYSIDE SCOREBOARD
BAY OPEN RATE 80%
BEACH CLOSURES 98%
GROMS TRAINED 126
COMPLIANCE CODE 501c3

Our Campaign & Core Mandate

We focus strictly on what the community can control: providing Junior Lifeguard equipment, funding safety rashguards, and designing alternative bay training systems. We are not advocates or lobbyists; we are local mothers and watermen preparing children for safe coastline operations.

Collegiate Athletic Program Tracks

01

Paddling & Swimming Track

Mastering alternate bayside navigation, surf swimming, and boarding skills under Coronado certification standards.

02

Gear & Safety Provisions

Outfitting guards with professional fins, rashguards, water beacons, and ocean safety supplies.

03

Accessible Bayside Beach

Securing professional beach-accessible wheelchairs, ensuring inclusion for children of all physical mobility ranges.

Leadership & Governance

The Coronado Beach Grom Foundation (CBGF) is guided by a dedicated founding team and board committed to water safety, transparency, and deep community roots.

KL

Kimberly Lujan

Founder & Executive Director

Kimberly is a Coronado resident, mother of two, and Cornell Executive MBA student (kal267@cornell.edu). She brings business strategy, marketing experience, and financial planning skills to lead CBG's operational growth and community partnerships. She approaches startup challenges with courage and a clear focus on the youth community.

Founding Board of Directors

Brigid Weintraub

Legal Advisor

Local mother and board-certified lawyer. Sibling of former Junior Lifeguards. Navigates the 501(c)(3) filing process and governance compliance.

Leah Schulz

Business Development

Local mother and owner of Elevate Wellness. Specializes in small business growth, sponsorship relations, and community outreach.

Meghan Corcoran

Grom Cultural Advisor

Local mother, avid surfer, swimmer, and former Coronado grom. Advises on community engagement and youth beach culture.

Paige Tills

Marketing & Sales

Coronado resident, mother, and marketing executive. VP of Marketing at a sales consulting firm, leading brand awareness campaigns.

Sarah Farnsworth

Non-Profit Strategy

Coronado local, mother, and PR executive. Formerly established the non-profit arm for the X-Games, advising on strategic scaling.

Conflict of Interest Disclosure

Transparency Commitment: CBG's Founder Kimberly Lujan is married to a seasonal Coronado Beach Lifeguard & Lead Junior Lifeguard Instructor. To ensure proper governance, we declare that all raised funds benefit the public and youth ocean programs exclusively, with zero financial benefit to her husband. He holds no financial control over CBG, and all funding decisions are made by the board without his involvement.

Financials & Compliance Disclosures

YEAR 1 BUDGET $2,300

Lean launch model

YEAR 6 SURPLUS $100,000

Targeted by 2031

PROGRAM EFFICIENCY 81%

Targeted by Year 3 (65% Yr 1)

IRS Filing Status

Status: Pending Filing. Early donations and memberships are not tax-deductible until the IRS 501(c)(3) tax-exempt status determination is approved. We will issue retroactive tax-receipts upon approval.

CA Seller's Permit & Sales Tax

Permit: CDTFA Registration. CBG tracks and remits California state sales tax at the 7.5% San Diego County rate quarterly for all merchandise sales, managed by our CPA.

CCPA & Privacy Policy

Secure Data: We adhere to the California Consumer Privacy Act (CCPA). We require opt-in consent, never sell donor data, and process all online donations via secure, PCI-compliant payment gateways.

Local Co-Branded Partnerships

We are proud to collaborate with local businesses to support our Junior Lifeguard scholarships and water safety programs:

  • Clayton's Bakery: Proceeds from the signature "Lifeguard Donut" are donated directly to Junior Lifeguard fundraising efforts.
  • Coronado Brewing Company: Specialty "Lifeguard Lager" themed beer with a percentage of proceeds supporting CBG.
  • Elevate Wellness: Corporate sponsorship, placing brand logos on Junior Lifeguard rash guards.
  • Urt & Grace/Yarmouth: Co-branded apparel with a percentage of proceeds supporting our water safety programs.
  • Local Roasters: Signature co-branded coffee highlighting our mission.

Bayside Waterman Club Membership

BAYSIDE WATERMAN CLUB
CLUB MEMBER
Tier: Active Waterman
CODE: 92118-CBGF

Configure Your Support Tier

Provides fins and safety rashguard layers for a grom.

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